Paradox Brewery Marketing Manager:
· Wages & Benefits
o Salary based on experience (estimated $40K - $55K per year)
o Hybrid position.
Up to 2 days per week work can be completed from home
o Personalized paid time off policy.
o Health insurance (50% covered by PDX Brewery)
o Unlimited high fives.
· Responsibilities & Essential Functions:
o Sets measurable objectives and reports on the performance of marketing strategy to drive awareness and purchase intent
o develop short and long-term marketing campaigns, product launches, budgets, and goals for the wholesale and retail channels of all Paradox Brewery Products from ideation to execution
o Demonstrate strong product knowledge on all existing and new beer releases Reference sales strategy regarding the promotion of all products.
o Evaluates partnership and sponsorship opportunities with the goal of delivering positive ROI
· Core Deliverables:
o Maintain a consistent brand image throughout all product lines, promotional materials, merchandise, website and social channels in line with marketing and branding guidelines.
o Own marketing budget tracking and drive department and campaign performance, KPIs, and metrics, aligning tactics with key results and keeping big picture ROI top of mind
o Plan and execute all aspects of the marketing mix (including digital, social, influencer, PR, and more) based on where the company is today, as well as thinking several steps ahead
o Produce high-quality and visually appealing content, including graphics, photos, and videos, to showcase our brewery’s products and events.
o Assists in the creation of intelligent, strategic presentations with a high level of polish and storytelling to wholesale and retail partners
o Collaborate with the brewing and sales teams to capture behind-the-scenes moments and highlight our unique brewing process
o Partners with FOH management to drive traffic into the taproom via event promotions and other marketing vehicles to generate on-site sales
o Works closely with wholesaler partners to achieve shared business objectives
o Engage cross functionally with sales, operations, graphic design, FOH and Management to proactively plan marketing support, determine channel mix, build a premium / ultra premium brand(s), and accomplish company-wide goals
o Engage cross functionally to ensure timely delivery of newsletters to customers, wholesalers, investors and mug club members
o Stay informed of the best marketing options, leveraging data to unlock opportunities now and in the future
o Monitors industry news, sharing key learnings and implications with the team
· JOB REQUIREMENTS:
o Proof of eligibility to work in the United States
o 21 Years of age or Older
o Valid driver’s license with a clean driving record
o Reliable Transportation to perform job duties
o Flexible schedule: available to work evenings/nights as needed
o Experience in craft beer, alcoholic beverage or CPG industry required
o 3-5 years of relevant product marketing and leadership experience working with consumer-facing brands.
o Proficient verbal, written, and group communication skills.
o Position requires computer proficiency – proficient in Microsoft office suite, Google suite, mobile apps, and CRM
o Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
· Please send resume and cover letter including relevant experience and favorite breed of dog to devon -at- paradoxbrewery -dot- com
o Paradox Brewery provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
Job Type: Full-time
Pay: $40,000.
00 - $50,000.
00 per year
Benefits:
* Flexible schedule
* Health insurance
* Paid time off
* Parental leave
Schedule:
* Weekends as needed
Ability to Relocate:
* Saratoga Springs, NY: Relocate before starting work (Required)
Work Location: In person